“Threads leans heavily on celebrities and people with large Instagram followings, and therefore risks being more of a megaphone for the established, rather than something for everyone,” Sarah Oh, a former Twitter employee and founder of rival app T2, told CNN in an email. In interviews, some other Twitter competitors took jabs at Meta’s effort and expressed confidence in their ability to grow and maintain an audience, even if it ends up being much smaller than what Mark Zuckerberg’s company can attract. Its user base is already far more than newer rivals and puts Threads on pace to rapidly catch up to Twitter, which had 238 million active users last year before Musk took the company private. Meta’s Twitter clone, Threads, launched Wednesday and amassed more than 70 million sign-ups as of Friday morning thanks to a decision to tie the app to Instagram. Meta's Threads upends social media in less than 48 hours Meta, the company behind Facebook and Instagram, said in a press release on 05 July 2023, that Mark Zuckerberg announced the initial version of 'Threads', an Instagram's text-based conversation app. An employee downloads the newly unveiled Threads app on an iPhone at a design company in Chennai, India, 07 July 2023.
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