

It's so well-known and so well protected by the Disney brand that the world couldn't believe it when a Chinese company tried to use a stupidly similar version of it in 2019 (remember that?).

It is now a symbol of the company, a feat that belies the power of the brand and the success of the design. The universal recognition of it shows it has now transcended standard calligraphy – even though it has never been straightforward to recognise (especially for modern day children – Disney's target audience). The current version of a letter 'D' has become more than a single letter (and it seems lots of people agree, though perhaps not in the way Disney intended). Disney's signature is more apparent in the early iterations (Image credit: )
